Are more people looking for love this season?

Study shows online dating surge during the holidays

The holiday season is all about togetherness, whether you envision an elaborate meal with your extended family or a cozy night by the fire with that special someone. For singletons, though, this period can serve to exacerbate insecurities about their relationship status – or even spur such self-consciousness where it didn't exist. It may be the onslaught of relatives asking about your dating habits, or simply a chill in the air that leaves you seeking warmth, but whatever the reason, it seems that more and more people are looking for love over the holidays.

PsychCentral recently reported on a study from Indiana University's Kinsey Institute and Department of Gender Studies on this very topic. University researchers recruited 1,000 Match.com users to take part in a survey about their dating habits, to determine how factors like time of year affected their behavior. It turns out that the vast majority of participants – more than 80 percent – see the holiday season as "romantic," and it turns out this perception is mirrored by online dating trends.

Membership rates indicate that the timeframe between December and February is the most active time for online daters, many of whom may be spurred to find a partner to celebrate the season with. Or, perhaps online dating provides a handy refuge for those who don't want to hit the town on brisk winter nights. Whatever the reason, it's clear that love is in the air this season, so you should do your best to make sure you're prepared.

With that in mind, just as you've stocked up on gifts for your family members and friends, don't forget to treat yourself as well! 'Tis the season to stock up on personal lubricants and other sex aids that can help you and any potential partner really ring in the new year.

Comment on this post

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>